CV of Zhiwei (Jerry) Bao

1/2010 till now

Med-link Electronics Tech Co. Ltd, Vice President, Sales & Marketing Department Manager
Vice President Responsibilities:

• Assist the general manager on entire company management
• Provide advice to optimize the day to day operation
• Analyze and resolve interdepartmental problems
• Make budget for sales & marketing department

Sales Manager Responsibilities:

• Provide leadership towards the achievement of maximum profitability and growth in line with company vision and values
• Develop business plan and sales strategy to ensure the attainment of sales goals and profitability
• Compose varied forms, agreement, contract and templates for sales & marketing purpose
• Optimize sales procedure to reduce goods returned rate and lead time
• Maintains accurate records of all pricings, sales, and activity reports submitted by sales
• Supervise and coordinate all sales activities and operations, conducts regular coaching and counseling with sales to build motivation and selling skills, in order to provide insight for the improvement of sales and activity performance
• Assist the sales to deal with tough clients and big complaint
• Organize, motivate and lead sales teams (3 sales departments including 13 salesmen)
• Optimize the sales distributions and price structure

Marketing Manager Responsibilities:

• Setup training programs, systems, and materials, including company presentation and profile
• Perform marketing research to direct R&D on new product development
• Involved with product development, identification of new business opportunities and the development of marketing strategies
• Initiate and coordinate the development of action plans to penetrate new markets
• Prepare and acquire the best marketing methods to promote brand and products
• Organize and lead the exhibition events

Till 12/2009

Consultancy and Freelance

• Establish JB Healthcare Ltd, a Sino-British Healthcare Business Service Company, perform all registration, administration and business operation works
• Design, build, host and maintain websites www.jbhealthcare.com www.jbhealthcareltd.com , utilizing Dreamweaver, Microsoft FrontPage, Adobe Acrobat PDF, Photoshop, CuteFTP
• Commercial sales representative and consultant for Chinese medical devices companies in UK
• Offer consultancy to UK companies on Chinese medical equipment technology, regulation, marketing planning and strategy, and Chinese companies on UK medical equipment technology, regulation, marketing planning and strategy
• Independent provides marketing report: <<Investigation of UK healthcare system and pathology market>> (194pages) to Mindray CO.-the largest medical company in China
• Assisting UK companies to source Chinese supplier and product, translate and prepare United Nation Bidding documentation into Chinese
• Sino-British market exploitation to identify new products/material and business opportunities in order to provide cost effective solution

10/2007
till

12/2008

Mindray UK Ltd., Sales Representative
Distribution Channel Sales responsibilities:

• Responsible to United Kingdom and Ireland 2008 sales target (5.5 million USD)
• Discover and develop new potential distribution channels thought various approaches
• Manage distributor performance through quality check and intensive support method
• Identify and resolve clients concerns and clinical user technical issues
• Develop and implement special sales activities to achieve sales target
• Follow-up for collection of payment, credit management of distributors
• Coordinate shipping schedules and delivery of merchandise and services
• Visit key and reference hospitals with distributor to increase Mindray Brand awareness
• Prepare presentations, proposals and sales contracts, coordinate and implement training
• Provide feedback on market information, competitor activity, account issues and opportunities

Direct Sales responsibilities:

• Establish Mindray UK direct sales procedure and system
• Register Mindray as supplier on NHS various procurement/tender organizations
• Conduct the PASA/WEEE/etc registration, compose NHS PPQ, forms, etc,
• Order demonstration equipment and estimate reasonable stock for fast delivery
• Compose and edit sale terms and conditions to suit UK market
• Assist to draw up the sale quotations, invoice, delivery note, and etc
• Draft and propose UK direct sale price structure and discount policy
• Follow up on new leads and referrals resulting from field activity
• Visit NHS hospitals to promote Mindray and products, to resolve complaint and technical issues
• Maximise business opportunities through fostering key account relationships and demonstrating product Unique Selling Points
• Demonstrate and follow up the trial of patient monitor in hospitals to achieve sale
• Collect and feedback necessary R&D requirement effectively to headquarter
• Monitor all UK tenders, such as OJEU and all NHS federation, hub, Supply Chain Tenders.
• Responsible to fill in all tender specification and technical sections
• Completed NHS Supply Chain patient monitor tender 2008 and won in high mark

Marketing responsibilities:

• Work strategically to increase the Mindray profile, product awareness via marketing activity
• Responsible to budget/organize UK healthcare exhibition, such as ICS, afPP, etc
• Evaluate UK healthcare magazines and organize advertising to promote Mindray patient monitor
• Identity and maintain UK healthcare networks with wide variety of trade bodies and associations
• Develop and maintain sales materials/advertising using up-to-date product knowledge
• Coordinate EBME website to promote Mindray products and sell ex-demo units
• Gather market and competitor intelligence by participating the marketing events, in order to forecast the quarter/year sale trends

After-sales Service responsibilities:

• Assist to establish Mindray UK Technical Service Department
• Contribute to the service/maintenance quotation, contract, terms and conditions establishment
• Establish initial accessory stock level for direct sale NHS customers
• Perform product installation and commission in hospitals, provide operation training occasionally
• Response to technical service issues on absence of service engineer

9/2006 until
10/2007

Siemens Medical Solution CO., Medical Technology Service Engineer
Working in a Siemens’ contract, worth £6.5m a year, providing innovative and cost effective Managed Equipment Services to a £261m PFI NHS hospital project.

• Provide service, such as purchase, installation, commissioning, management, maintenance, replacement and disposal of medical equipment to Queen’s hospital in Romford
• Perform acceptance test and commission on new equipment, investigate and diagnose faulty equipment, carry out planned preventative maintenance, calibration, repair and service
• Organised and transferred all legacy equipment from two old hospitals into the new hospital
• Be in on-call rota and offer advice and technical support to clinical users across all directorates
• Maintain an accurate and up to date computerized equipment asset database
• Source qualified spare parts suppliers and develop a stock management system
• Record and implement Medical Devices Agency Alerts and MHRA Bulletins
• Establish the hospital medical equipment technical documentation library
• Compose Inspection Preventative Maintenance and Service Procedure for various equipment
• Take a proactive approach to controlling maintenance costs and optimizing the service provided

3/2004 to 8/2006

Royal Marsden NHS Foundation Hospital, Medical Technical Officer
Established and managed a medical equipment library department for the hospital
Technical responsibilities:

• Carried out planned preventative maintenance, calibration, repair and service of medical devices
• Provided technical support of medical equipment to all units and end users

Communication responsibilities:

• Liaised with and assisted in determining the cause of equipment failure, performing diagnostic tests required to isolate faults, running diagnostic software and examining equipment error logs
• Supervised external companies to perform contracted maintenance and repair activities
• Provided detailed, analytical technical reports to facilitate investigations after incidents report
• Developed and presented training course and guidance to all hospital equipment users

Information responsibilities:

• Maintained an accurate and up to date computerized equipment inventory with different IT skills
• Created commission records and service histories, including organize all assets inventory and maintenance information into the EMAT database
• Composed and implemented Planned Preventative Maintenance and inspection procedure
• Assisted with and provided the technical evaluation report of new or loan medical equipment
• Reported any issues affecting the performance or safety of equipment to manager

Management responsibilities:

• Gave advice on equipment procurement and utilization as Equipment User Committee member
• Responded and implemented Medical Devices Agency alerts and MHRA Bulletins
• Sourced and purchased spare parts and be responsible to stock control
• Suggested on establishment of medical equipment relevant hospital policy
• Cooperated in resolving issues of NHS regulatory compliance effecting medical devices

11-02/04

Great Ormond Street NHS foundation Hospital, Medical Technical Officer

08-11/03

Luton & Dunstable NHS Hospital, Medical Technical Officer (volunteer)

8/1999
to
6/2002

YueHua Science and Technology Develop CO., Vice- Director of Technical Department

• Promoted and demonstrated products on various exhibitions and other occasions
• Provided technical support and training of all products to sales department and external customers
• Established manufacturing process and Quality Control procedure for M-Series and YS-2000
• Supervised the procurement of material, components and spare part and organized the stock control

Project M-Series Clinical Electrolyte Analyzer:

• Improved the performance and quality of theM-Series by amending the electronic circuit and PCB design with PROTEL software (Utilizing signal acquisition, wave signal amplify and smoothing, A/D transferring and parallel analysis technique, and thermal-digital control technology)
• In charge of device debugging and fault diagnosing, supported service engineer on difficult cases

Project YS-2000 Semiautomatic Biochemical Analysis Instrument:

• Managed the YS-2000 project (Utilizing absorption principle of electro- scopes analytical technology in the electronic analysis of biomedical specimen)
• Designed, produced, debugged the YS-2000 prototype under three professors’ instruction
• Clinical trail in biochemistry laboratory in ShanXi People’s Hospital for two months
• Technical support for SFDA certification application and entire clinical trail process

7-9/98

Shenzhen ShunJiaXing Electronics CO., Electronic Engineer

7-9/97

Shenzhen HuaFeng EEEDM CO., Electronic Technician

7-9/96

Chaozhou LianFeng PCB Produce CO., Technician