1/2010 till 04/2011

Shenzhen Med-link Electronics Tech Co. Ltd, Vice President, Sale & Marketing Director
My role is responsible for the direction and management of all sales, marketing and business development operations. Mean time, I contribute to the management, development and strategy of the company as a key adviser to General Manager.
Vice President Responsibilities:

• Suggest on the company direction and optimize the business process to integrate with global marketing strategy
• Provide advice and consultancy on company and others department day to day operation
• Develop and manage the strategy partnership, lead the agreement and contract negotiation.
• Establish and implement the U8 ERP system and procedure for the sales and marketing sector, and participate in the project committee
• Search, negotiate and purchase product and public insurance for the company

Sales Director Responsibilities:

• To be responsible to the sale & marketing department (22people), including domestic, overseas, OEM, and disposable product sale team, commercial administration team
• Reform the management system to achieve maximum sale profitability and growth.
• In charge of all hiring, training and firing of departmental personnel involved. Reconstruct entire HR system, including recruitment, promotion, salary & commission, job description, KPI & appraisal, training, etc.
• Setup training programs, systems, and materials, including company profile presentation. Provide weekly training and regular technical and marketing couching.
• Organize, motivate, coach and lead sales teams, provides leadership to the day-to-day operations while maintaining focus on the company’s strategic goals.
• Oversee and coordinate all sales activities and operations, assist the sales to deal with tough clients, magic order, and resolve complaint.
• Streamline the commercial order process to adapt to U8 ERP system and increase productivity and efficiency of company
• Optimize sale and marketing procedure to reduce return rate and lead time, set appropriate metrics and evaluate system for sales funnel management
• Compose varied forms, agreement, contract, report templates for sales & marketing purpose. Manage all important commercial contract, agreement, legal document negotiation and sign
• Establish LC and credit process system and procedure, in order to expand business and customer
• Develop business plan and sales strategy to attain the sales goals and profitability, identify key potential distributor and develop the tactics to bring them to fruition
• Personally in charge of OEM key accounts, such as P*, V*, S*, L*, M*, P*, etc. 2011 sales forecast from OEM sale team is 5 times of 2010

Marketing Manager Responsibilities:

• Budget the sales & marketing department, and plan the company revenue generation
• In charge of in-bound and out-bound marketing activities worldwide, which includes corporate marketing, partner/channel marketing, product marketing, and product management
• Optimize the market size & region, sales distribution channels, price structure and policy, product range, in order to decrease customer and order number, increase quality and productivity
• Strategic planning includes corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning
• Organize and lead all marketing communications including branding, public relations, advertising, trade shows, collateral materials, and advertisement.
• Involved with product development, identification of new business opportunities and the development of emerging marketing
• Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support.

In UK

Consultancy and Freelance

1. Establish JB Healthcare Ltd, a Sino-British Healthcare Business Service Company, perform all registration, administration and business operation works
2. Design, build, host and maintain websites www.jbhealthcare.com www.jbhealthcareltd.com , utilizing Dreamweaver, Microsoft FrontPage, Adobe Acrobat PDF, Photoshop, CuteFTP
3. Commercial sales representative and consultant for Chinese medical devices companies in UK
4. Offer consultancy to UK companies on Chinese medical equipment technology, regulation, marketing planning and strategy, and Chinese companies on UK medical equipment technology, regulation, marketing planning and strategy
5. Independent marketing report: <<Investigation of UK healthcare system and pathology market>> (194pages) to Mindray Ltd.-the largest medical company in China
6. Assisting UK companies to source Chinese supplier and product, translate and prepare United Nation Bidding documentation into Chinese
7. Sino-British market exploitation to identify new products/material and business opportunities in order to provide cost effective solution

1/2009
Until 9/2009

Mindray UK Ltd., Senior Service Engineer
Direct Sale support Responsibilities:

• After acquisition of Datascope, UK sale is executed by Datascope team, and my role changed to the Patient Monitor expert in UK to provide instant technical support to sale and service team
• Transfer all sale issues and responsibilities to sales team, and assist to smooth the new sale grow.

Distribution Channels support Responsibilities:

• Responsible to patient monitoring system (full range models) distributors in UK and Ireland
• To be responsible to ultrasound imaging system (full range models) distributors in UK, Ireland, Sweden, Denmark, Finland, Norway, and Iceland market
• Complaints Processing: Handle and follow up customers’ complaints through phone, mail or other means timely and effectively. Ensure that users are satisfied with the solutions to the problem, keep on communicating with customers.
• Training: Conduct training for clients and colleagues, including installation, operation, trouble-shooting, maintenance, service policy, etc.
• Spare parts and demo units’ management: Conduct reasonable monthly, annual and interim spare parts plan, report the problems which have serious or concealed trend timely and urged the relevant departments to resolve in time, managing technical documents
• Support the sales in exhibitions, demonstrations and trials process
• Visit distributors/end users, collect feedbacks on marketing demands and products complaints.
• Perform repair, modification, upgrade and ECN to equipment for tough cases.

10/2007
till

12/2008

Mindray UK Ltd., Sales Representative of United Kingdom & Ireland
Distribution Channel Sales responsibilities:

• Responsible to United Kingdom and Ireland 2008 sales target (5.5 million USD)
• Discover and develop new potential distribution channels thought various approaches
• Manage distributor performance through quality check and intensive support method
• Identify and resolve clients concerns and clinical user technical issues
• Develop and implement special sales activities to achieve sales target
• Follow-up for collection of payment, credit management of distributors
• Coordinate shipping schedules and delivery of merchandise and services
• Visit key and reference hospitals with distributor to increase Mindray Brand awareness
• Prepare presentations, proposals and sales contracts, coordinate and implement training
• Provide feedback on market information, competitor activity, account issues and opportunities

Direct Sales responsibilities:

• Establish Mindray UK direct sales procedure and system
• Register Mindray as supplier on NHS various procurement/tender organizations
• Conduct the PASA/WEEE/etc registration, compose NHS PPQ, forms, etc,
• Order demonstration equipment and estimate reasonable stock for fast delivery
• Compose and edit sale terms and conditions to suit UK market
• Assist to draw up the sale quotations, invoice, delivery note, and etc
• Draft and propose UK direct sale price structure and discount policy
• Follow up on new leads and referrals resulting from field activity
• Visit NHS hospitals to promote Mindray and products, to resolve complaint and technical issues
• Maximise business opportunities through fostering key account relationships and demonstrating product Unique Selling Points
• Demonstrate and follow up the trial of patient monitor in hospitals to achieve sale
• Collect and feedback necessary R&D requirement effectively to headquarter
• Monitor all UK tenders, such as OJEU and all NHS federation, hub, Supply Chain Tenders.
• Responsible to fill in all tender specification and technical sections
• Completed NHS Supply Chain patient monitor tender 2008 and won in high mark

Marketing responsibilities:

• Work strategically to increase the Mindray profile, product awareness via marketing activity
• Responsible to budget/organize UK healthcare exhibition, such as ICS, afPP, etc
• Evaluate UK healthcare magazines and organize advertising to promote Mindray patient monitor
• Identity and maintain UK healthcare networks with wide variety of trade bodies and associations
• Develop and maintain sales materials/advertising using up-to-date product knowledge
• Coordinate EBME website to promote Mindray products and sell ex-demo units
• Gather market and competitor intelligence by participating the marketing events, in order to forecast the quarter/year sale trends

After-sales Service responsibilities:

• Assist to establish Mindray UK Technical Service Department
• Contribute to the service/maintenance quotation, contract, terms and conditions establishment
• Establish initial accessory stock level for direct sale NHS customers
• Perform product installation and commission in hospitals, provide operation training occasionally
• Response to technical service issues on absence of service engineer

9/2006 until
10/2007

Siemens Healthcare UK., Medical Technology Engineer
Working in a Siemens’ contract, worth £6.5m a year, providing innovative and cost effective Managed Equipment Services to a £261m PFI NHS hospital project.

• Provide service, such as purchase, installation, commissioning, management, maintenance, replacement and disposal of medical equipment to Queen’s hospital in Romford
• Perform acceptance test and commission on new equipment, investigate and diagnose faulty equipment, carry out planned preventative maintenance, calibration, repair and service
• Organised and transferred all legacy equipment from two old hospitals into the new hospital
• Be in on-call rota and offer advice and technical support to clinical users across all directorates
• Maintain an accurate and up to date computerized equipment asset database
• Source qualified spare parts suppliers and develop a stock management system
• Record and implement Medical Devices Agency Alerts and MHRA Bulletins
• Establish the hospital medical equipment technical documentation library
• Compose Inspection Preventative Maintenance and Service Procedure for various equipment
• Take a proactive approach to controlling maintenance costs and optimizing the service provided

3/2004 to 8/2006

Royal Marsden NHS Foundation Hospital, Medical Technical Officer
Established and managed a medical equipment library department for the hospital
Technical responsibilities:

• Carried out planned preventative maintenance, calibration, repair and service of medical devices
• Provided technical support of medical equipment to all units and end users

Communication responsibilities:

• Liaised with and assisted in determining the cause of equipment failure, performing diagnostic tests required to isolate faults, running diagnostic software and examining equipment error logs
• Supervised external companies to perform contracted maintenance and repair activities
• Provided detailed, analytical technical reports to facilitate investigations after incidents report
• Developed and presented training course and guidance to all hospital equipment users

Information responsibilities:

• Maintained an accurate and up to date computerized equipment inventory with different IT skills
• Created commission records and service histories, including organize all assets inventory and maintenance information into the EMAT database
• Composed and implemented Planned Preventative Maintenance and inspection procedure
• Assisted with and provided the technical evaluation report of new or loan medical equipment
• Reported any issues affecting the performance or safety of equipment to manager

Management responsibilities:

• Gave advice on equipment procurement and utilization as Equipment User Committee member
• Responded and implemented Medical Devices Agency alerts and MHRA Bulletins
• Sourced and purchased spare parts and be responsible to stock control
• Suggested on establishment of medical equipment relevant hospital policy
• Cooperated in resolving issues of NHS regulatory compliance effecting medical devices

11-02/04

Great Ormond Street NHS foundation Hospital, Medical Technical Officer

08-11/03

Luton & Dunstable NHS Hospital, Medical Technical Officer (internship)

8/1999
to
6/2002

YueHua Science and Technology Develop CO., Vice-Manager of Technical Department

• Promoted and demonstrated products on various exhibitions and other occasions
• Provided technical support and training of all products to sales department and external customers
• Established manufacturing process and Quality Control procedure for M-Series and YS-2000
• Supervised the procurement of material, components and spare part and organized the stock control

Project M-Series Clinical Electrolyte Analyzer:

• Improved the performance and quality of theM-Series by amending the electronic circuit and PCB design with PROTEL software (Utilizing signal acquisition, wave signal amplify and smoothing, A/D transferring and parallel analysis technique, and thermal-digital control technology)
• In charge of device debugging and fault diagnosing, supported service engineer on difficult cases

Project YS-2000 Semiautomatic Biochemical Analysis Instrument:

• Managed the YS-2000 project (Utilizing absorption principle of electro- scopes analytical technology in the electronic analysis of biomedical specimen)
• Designed, produced, debugged the YS-2000 prototype under three professors’ instruction
• Clinical trail in biochemistry laboratory in ShanXi People’s Hospital for two months
• Technical support for SFDA certification application and entire clinical trail process

7-9/98

Shenzhen ShunJiaXing Electronics CO., Electronic Engineer (summer internship)

7-9/97

Shenzhen HuaFeng EEEDM CO., Electronic Technician (summer internship)

7-9/96

Chaozhou LianFeng PCB Produce CO., Technician (summer internship)